We offer assistance with the main 2 areas of Distribution in Hair, Beauty & Fashion, however prior to designing a distribution system, it’s important that we determine what distribution channel will work for you and your business.

The overall approach to distributing products or services depends on a number of factors including the type of product, especially perishability; the market served; the geographic scope of operations and your overall mission and vision.

Strategically, there are three approaches to distribution:

  • Selective distribution
  • Exclusive distribution

Selective distribution: Here you may choose to restrict the number of outlets handling your product. For example, a manufacturer of premium electrical goods may choose to deal with department stores and independent outlets that can provide added value service level required to support the product. Dr Scholl orthopedic sandals, for example, only sell their product through pharmacies because this type of intermediary supports the desired therapeutic positioning of the product. Some of the prestige brands of cosmetics and skincare, such as Estee Lauder, Jurlique and Clinique, insist that sales staff are trained to use the product range. The manufacturer will only allow trained clinicians to sell their products.

Exclusive distribution: In an exclusive distribution approach, you may choose to deal with one intermediary or one type of intermediary. The advantage of an exclusive approach is that you retain greater control over the distribution process. In exclusive arrangements, we will work closely with you and your brand and add value to the product through service level, after sales care or client support services. The most common type of exclusive arrangement an agreement between a supplier and a retailer granting the retailer exclusive rights within a specific geographic area to carry the supplier’s product.

If you would like to know more on how we can assist you with your distribution please email admin@beautycityinternational.com or call 0115 920 6726

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